Therefore, it is very relevant to the media industry to learn from the successful ones in what way nostalgia could be triggered. 1.2 Research QuestionĪs already mentioned, many dramas using nostalgia are successful. There is no hard data on the age demographic of Mad Men, but Mendelsohn (2011) mentions in his article in The New York Review that Mad Men viewers are mostly 19-to-49-year-olds (para.
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Mad Men is about the mysterious advertising executive Don Draper as he navigates his life between the facade of the American dream, and the less-romantic reality.Īnother curious point is the fact that a survey of US adults in 2019 shows that 48% of the 18-to-29- year-olds have already watched Stranger Things or even watch it regularly, whereas among the 55- to 64-year-olds, who have actually lived in the period the series is set in, this is true for a mere 11% (Watson, 2019). Stranger Things follows a group of preteens as they investigate and battle the sinister monsters residing in the seemingly harmless small town of Hawkins.
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Amongst these are also Stranger Things (80s) and Mad Men (60s), the first being the flagship of Netflix catapulting the original content of the streaming service into the orbit of the viewers (Holloway, 2016), and the latter belonging to the golden age of TV of the 2010s decade (Sepinwall, 2013, pp. To name but a few: The Americans (80s), Babylon Berlin (30s), Mindhunter (60s/70s), Halt and Catch Fire (80s), True Detective (partially 80s). This can be seen when looking at various “Best TV series of the Decade 2010” lists from TV and the entertainment authorities Rolling Stone (Sepinwall, 2019), Variety (Framke & D'Addario, 2019) and Indiewire (Nguyen et al., 2019). Period dramas set in earlier decades enjoy critical acclaim, have high viewership figures, and regularly win awards, riding on the wave of nostalgia. It takes us to a place where we ache to go again” It’s a twinge in your heart far more powerful than memory alone. Context Analysis of Mad Men - Season 1, Episode 2 “Ladies Room”ĥ.4 Conclusion of the Analysis of Mad MenĦ.4 Function of Nostalgia in the NarrativeĨ.3 Filmography 1.
Conclusion of the Analysis of Stranger Thingsĥ. Intertextualities in Stranger ThingsĤ.1.1 Intertextualities with Horror MoviesĤ.1.2 Intertextualities with Stephen King Film AdaptationsĤ.1.3 Intertextualities with Steven Spielberg FilmsĤ.1.4 Intertextualities with Pre-Teen and Teen MoviesĤ.4.
Context Analysis of Stranger Things - Season 2, Episode 6 “Chapter Six: The Spy”Ĥ.1.
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